The Ajman Tourism Department has signed a cooperation agreement with Germany's Vtours company to strengthen the emirate's presence in the German market.

AJMAN, March 5, 2026 (WAM) -- The Ajman Department of Tourism, Culture, and Media (ADTCM) has signed a strategic agreement with Vtours, a Germany-based company, aimed at enhancing the promotion of Ajman Emirate in the Federal Republic of Germany and expanding international partnerships to support sustainable tourism growth. This agreement seeks to further strengthen Ajman's competitive position in European markets. The agreement was signed virtually; ADTCM Director General Mahmood Khaleel Alhashmi signed from the Department's headquarters in Ajman, while Vtours CEO Sabine Jordan-Glaab signed from Berlin during her participation in ITB Berlin, one of the world's leading travel fairs. The signing ceremony took place in the presence of representatives from the Department's office attending the exhibition. The agreement coincides with the Department's presence at ITB Berlin and reflects its commitment to strengthening its international presence and establishing high-impact partnerships with leading global tourism and travel companies. It also aims to leverage major international platforms to create new avenues for collaboration that support Ajman's tourism sector. Among the objectives of the agreement are the development of joint marketing programs to promote Ajman in the German market, the inclusion of the Emirate in Vtours' travel packages and product offerings, and the implementation of targeted marketing campaigns based on detailed insights into German travel preferences. Additionally, it includes organizing professional workshops and meetings with travel agents and tour operators, as well as exchanging data and expertise related to travel trends and visitor behaviors. This will enhance the effectiveness of promotional efforts and strengthen Ajman's competitiveness in the European market. Furthermore, promotional trips for media representatives, content creators, and tourism stakeholders are planned, aiming to position Ajman as a comprehensive destination that blends authenticity with modernity by highlighting its cultural, natural, and touristic assets. Alhashmi stated that the agreement reflects the Department's strategic orientation to expand its presence in the European market and strengthen the Emirate's presence in high-value markets. Mr. Alhashmi emphasized that Germany represents one of the world's leading outbound tourism markets for travelers seeking quality, diversity, and authentic cultural experiences. He also noted that the Department operates with an integrated vision focused on establishing sustainable corporate partnerships that support balanced tourism growth, aiming to enhance the sector's contribution to the Emirate's GDP. Sabine Jordan-Glaab confirmed that the collaboration with ADTCM opens new horizons for expanding tourism offerings for travelers from Germany. She highlighted the Emirate's diverse tourism assets and unique experiences that align with the expectations of travelers seeking destinations that combine relaxation, culture, and entertainment activities. This agreement reflects the Ajman Department of Tourism, Culture, and Media's commitment to further developing its international network and strengthening partnerships with leading tourism and travel companies, contributing to solidifying the Emirate's position as an attractive, sustainable, and competitive destination in global markets. (Source: WAM.ae)