A resident in the UAE published an advertisement that offended Emirati women by implying that they lack natural beauty.

The UAE's National Media Authority took legal action over the content and suspended the resident's advertising permit for three months.

Emirati influencer Danya Almulla shared a video responding to the advertisement, and the case drew wide attention on social media.

The authorities restated the rules: the UAE will not tolerate content that offends Emirati women or undermines their role in society. Social media users were urged to publish responsibly and to respect the country's values and national identity.

(Source: Lovin Dubai)