Over the past few weeks, people from every corner of the UAE shared their transformations, before-and-after journeys, and personal stories for the #Dubai_It campaign.

Out of thousands of entries, three finalists made it to The Lovin Dubai Show studio with eyes on the grand prize: AED 100,000.

After a live final featuring nominees Mariana Mustafina, Maymi Asgari and Rashid Lumunye, the show crowned its champion: Rashid Lumunye, winner of the Dubai-It AED 100,000 grand prize.

Rashid's winning entry told the story of resilience and determination in Dubai, resonating with the show's judges and audience as a portrait of what it means to "Dubai It" - to back yourself and embrace the grind in the city.

(Kaynak: Lovin Dubai)