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Nusret Returns to Head His Restaurant in Dubai

ATK.AI • 08.03.2026 22:41

Turkish restaurant operator Nusret Gökçe has traveled to Dubai to take charge of his restaurant amid challenging times for the city. Gökçe, who gained fame on social media for his salt-sprinkling technique and is globally recognized as "Salt Bae," stated, "I became known in Istanbul, and with the restaurant I opened in Dubai, I have turned into a global brand. Our restaurant is open, and everything is progressing normally." Alongside Nusret, many other Turkish restaurants are also present in Dubai, which is experiencing anxious days.


TRANSFORMED INTO A GLOBAL BRAND IN DUBAI

Nusret Gökçe, who became an overnight sensation on social media for his salt-sprinkling technique and is known abroad as "Salt Bae," confirmed that the Nusr-Et Steakhouse restaurant in Dubai is open and that he has come to support his team. The Turkish entrepreneur expressed that he stands by his team in Dubai and is demonstrating his renewed confidence in the city.


Gökçe stated, "Nusr-Et was born in Turkey and has transformed into a global brand in Dubai," and continued: "Dubai has always represented opportunity, diversity, and resilience for us. I am here this morning after arriving from New York to be with my team and to show my confidence in this city and region. Our doors are open, our fire is burning, and we continue to welcome our guests with the same passion and hospitality that defines Nusr-Et."


A HUB FOR CELEBRITIES Dubai has become a significant market for the brand's global expansion. In particular, the restaurant located within the Four Seasons Resort Dubai at Jumeirah Beach has become a popular spot for tourists, social media influencers, and celebrity visitors. The chain is known for its show-style service and notably high prices. The gold-coated steak, in particular, has garnered significant attention on social media.